July 27th, 2015—
Last year, among other projects, they worked on an unconventional communication campaign to narrate the re-opening of the well-known Turin’s Egyptian Museum, displaying a collection of over 30,000 ancient pieces.
The campaign’s goal was to hold people’s attention over six months before the official opening of the Museum and be able to speak to a broad national and international audience.
TODO created an open air installation composed by an almost-4-meter-tall hourglass (with a hidden mechanism running on Arduino) that had to work day and night, for six months and over the winter. According to Wikipedia, this hourglass could be the 4th biggest of its kind in the world!
The main challenge was that they had to make sure that the very last grain inside the hourglass would fall on the day of the Museum’s inauguration.
The installation was created thanks to many collaborators among which Gabriele Gambotto who developed the electronic part based on the Arduino Yún on which they added a custom shield ( See pic below), connected to various sensors and a precision scale. The sand-like material passed through a valve and a long screw conveyor controlled by a mot